Year
2020
Services
Copywriting, Packaging Design, Product Launch
Industry
Agriculture
Client
Australian Centre of International Agricultural Research

Challenge

The team at Australian Centre of International Agricultural Research was running a joint project between Pakistan and Australia to encourage sustainable farming practices. This partnership created the evolution of Pakistan's first of its kind cold pressed and herbicide free peanut oil - sourced from rural farms in Pakistan. The team is Australia wanted to ensure an impactful launch in Pakistan by creating unique packaging or both its oil and peanut products by conveying the unique flavours that each region brings.

Opportunities
Identified

Solution