Southern Cross University run a successful not-for-profit organisation called 'Farming Together' that encourages farmers, companies and individuals to work smarter through collaboration. The resource shared on the website were to assist members to build and work within a co-operative farming model. It's something not spoken about in the agricultural landscape enough. The team at Southern Cross University were researchers and professional with a deep passion in assisting others. Their existing website was not encouraging traffic and was hard for individuals to find the resources they need. It was our job to analyse the existing content, the core value proposition and create a user journey to support the new website design. All with the purpose of encouraging users to gain access to the resources they need - easily.